Case study
Ecom Landers rebuilt Hound Nutrition’s Shopify product page from the foundation, so the offer, proof and benefits led above the fold and matched the traffic source.
Results
Published on ecomlanders.co, word for word.
We rebuilt the product page from the foundation, connecting the journey between traffic source and PDP, so the offer, proof and benefits became the focus above the fold. A deep dive into the audience found evidence to back up our design methodology, which resulted in significant increases in the brand’s revenue.
+28.9%Increase in conversion rate
+39.4%Increase in revenue per visitor
+8.1%Increase in average order value
The whole page
The real rebuilt page, cut into seven equal lengths and laid side by side in page order. The offer, proof and benefits lead; the detail follows.
Above the foldThe offer, proof and benefits come first.
ReviewsOwners in their own words, then the problems it solves.
IngredientsWhat is in the scoop, organ by organ.
ServingVet approval, the questions and how much to feed.
What to expectWeek by week, then proof from owners.
ComparisonWhy it wins against the alternatives.
GuaranteeBefore and after photos, then the guarantee.
The dashed line on the first length marks where a phone screen ends.
Detail
Published: A deep dive into the audience found evidence to back up our design methodology, which resulted in significant increases in the brand’s revenue: +28.9% increase in conversion rate, +39.4% increase in revenue per visitor and +8.1% increase in average order value.
The service
01
Our monthly retainer: a landing page for every winning creative, plus offers, cart and checkout, measured on revenue per visitor.
View the retainer02
The offer, the proof and the core benefits, matched to the ad.
Read the articleMore results
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