Continuous testing that compounds revenue.

Enough that a test reaches a reliable answer in weeks rather than quarters, which as a rough guide means a few thousand sessions a month on the page being tested. Below that we still work, but we lean on research, sequential changes and full rebuilds rather than pretending a split test has told us something.

Whatever the research says is costing you the most. We start with session recordings, heatmaps, analytics and your customer language, then build a ranked list of hypotheses out of what that turns up. The first test goes to the biggest and best supported one, not to whatever is easiest to change.

Usually two to four weeks, depending on your traffic and how big the change is. You get the expected window before a test goes live rather than after it, and we do not stop one early because it is briefly ahead. Calling a winner too soon is how agencies report wins that never reach the bank.

Then you have learned something for the price of one test, which is what running them is for. A loser tells us the hypothesis was wrong and narrows what to try next. We move the roadmap on what the data showed rather than spending another month defending the idea we started with.

Yes. Staff access to Shopify, plus your analytics and whichever testing tool you run, so we can implement and measure without queuing behind your developer. It all goes through your own accounts, so the data and the access stay yours. We work in a duplicate theme and nothing reaches your live store unseen.

Because the tracking gets set up properly before anything is tested. Most disputed results come from broken measurement rather than a broken idea, so the analytics and the test tool are audited first. We report on revenue per visitor rather than conversion rate alone, since a rate can rise while the money falls.

Both. Design, development and copy sit in-house, so a hypothesis becomes a built variant without going out to another team and coming back changed. You are not handed a list of tests to go and get implemented elsewhere. It is also why we can test a real rebuild rather than only the quick things.

Tests live, results reported and the roadmap moved on. You get what ran, what it did to revenue per visitor, what we concluded and what is queued next, in plain terms rather than a dashboard you have to interpret yourself. The compounding is the point, so the reporting carries the cumulative picture too.